Elon professor explores how identity shapes trust in AI

Diane Swenson

Associate Director of Marketing Communications for the Love School of Business

Diane Swenson is a dynamic marketing professional with over a decade of experience in marketing and leadership, specializing in enhancing digital profiles and social media reach to propel organizational growth. Before joining 51��, Diane was the Assistant Director for Communications at Western… Read More

Articles by Diane Swenson

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Elon professor explores how identity shapes trust in AI

July 7, 2025

Assistant Professor Smaraki Mohanty’s new research examines how consumer preferences for consistency and identity influence their acceptance of AI-generated recommendations.

Can a profile picture sway opinions?

July 7, 2025

A study by Assistant Professor Smaraki Mohanty investigates how subtle visual cues, like profile picture changes, may shape consumer attitudes toward brand activism.

Four alumni translate browser chaos into tech startup nurtured on Elon’s campus

June 23, 2025

Four Class of 2025 students turned a cluttered online-shopping headache into OneTap, a Chrome extension built with 51��’s entrepreneurship resources and now headed for a full-time New York City launch.

Elon alumna secures $50,000 grant to accelerate neighborhood-matching startup

June 17, 2025

Taylor Casey ’16 secured a $50K NC IDEA Seed Grant for Kahmino, her neighborhood-matching startup, with support from Elon mentors, fueling plans for nationwide expansion.

Students turn entrepreneurial skills into community solutions

June 9, 2025

Associate Professor Elena Kennedy’s “Entrepreneurship for the Greater Good” class capped the spring semester with a Community Showcase that paired 23 seniors and juniors with five local nonprofits.

Advance Auto Parts CEO shares leadership lessons

June 2, 2025

Shane O’Kelly, president and CEO of Advance Auto Parts, visited Elon to share lessons on leadership, strategy and career growth during a Lessons from Leaders event.

Elon student receives department recognition for economics theses

May 29, 2025

The Department of Economics in 51��’s Martha and Spencer Love School of Business has named senior Emma Leonard ’25 the annual Best Economics Thesis Award winner.

Elon finance professors find that lower “green” ratings may lead to investor pullback

May 29, 2025

A new study by 51��’s Assistant Professor Drew Peabody and Associate Professor Kate Upton suggests that European funds moving from a strict “dark green” category to a lighter sustainability rating may see more investors withdraw their money.

Four Elon seniors earn SHRM-CP credential

May 27, 2025

Seniors Megan Gilligan, Anna Ellis, Nancy Wilkins and Matthew Graffeo earned the SHRM Certified Professional credential after passing the global HR exam in spring 2025.

Duncan George ’25 brings two year marketplace idea to life after international consulting collaboration

May 27, 2025

Energized by mentorship, finance major Duncan George ’25 turns a two-year marketplace concept into a global fintech partnership, building a unified digital storefront for student businesses.