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Opening Doors: Alumnus endows scholarship in memory of friend and classmate
July 11, 2017
Elon Trustee Dr. William N.P. Herbert '68 honored the late Jim McClure '68 by funding a scholarship in his name, saying, "He was my anchor."
Love School of Business professors present at Academy of Marketing Science conference
July 10, 2017
Alisha Horky, Kacy Kim and Carri Tolmie shared insights from their research studies involving cause-related marketing, the psychology of branding, ad countdown effects and sports team symbols’ effect on distance performance.