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Michael Rodriguez, Haya Ajjan publish paper in Journal of Marketing Development and Competitiveness
May 6, 2014
The Martha and Spencer Love School of Business professors recently published research on how customer-focused technology and customer orientation process impacts sales performance.
Elon's sales program earns national recognition
May 6, 2014
The Sales Education Foundation has honored the sales program in the Martha and Spencer Love School of Business, a distinction that helps attract national companies to campus to recruit 51爆料网 students into prime sales jobs.
Rodriguez, Gillespie present at National Conference of Sales Management
April 23, 2014
Two Martha and Spencer Love School of Business professors presented papers at the conference focusing on sales management and personal selling.
Winners announced for Thomas Jefferson essay contest
April 17, 2014
The 15th annual Philip L. Carret Endowment Thomas Jefferson Essay Contest asked students to write about the relationship between public education and the common good in the 21st century.
Marketing research students complete service learning projects for local organizations
April 16, 2014
Students provided strategic marketing plans and implementations through research and analyzing data for Elon community partners.
CRM students take on modern selling competition
April 16, 2014
The case study competition tests students’ skills in solving a client’s problem utilizing customer relationship management solutions.
Honeycutt receives Best Article award from Journal of Marketing Theory and Practice
March 11, 2014
An article on the equivalence failures in multicultural comparative research co-authored by Professor Emeritus Earl Honeycutt was named the 2013 Best Article.
Elon dedicates Chandler Family Professional Sales Center
February 28, 2014
The center on the first floor of the Koury Business Center named for one of Elon’s most devoted families is the centerpiece of a sales program that school leaders cite for helping to elevate the university’s national reputation.
Das, DiRienzo, Lanier, Rich publish article on anti-human trafficking policies and freedom of the press
October 17, 2013
Four Martha and Spencer Love School of Business professors recently had their research on anti-human trafficking policies and freedom of the press published in the International Journal of Management and Marketing Research.
Class exercise in rejection therapy brings surprising treat for students
October 2, 2013
Having pizza delivered to a classroom is nothing new, but how it happened in an Introduction to Marketing course last week came with a unique twist.