School of Communications Alumni | Today at Elon | 51±ŹÁÏÍű /u/news Wed, 29 Apr 2026 18:24:14 -0400 en-US hourly 1 Nikki Sanz ’18 hits the right note with Giggs, a home for the live event industry /u/news/2026/04/27/nikki-sanz-18-hits-the-right-note-with-giggs-a-home-for-the-live-event-industry/ Mon, 27 Apr 2026 19:47:58 +0000 /u/news/?p=1045167 Nikki Sanz '18, poses with her arms crossed, wearing white, for a portrait photo.
Nikki Sanz ’18

As Nikki Sanz ’18 first stepped onto Elon’s campus, she found a stage. A student who succeeded on a busy schedule, Sanz spent her four years leaning into the culture of involvement that represents the Elon experience. She found that the university’s environment encouraged students to take initiative from the very start.

“Most Elon students just love to get involved,” Sanz said. “I was able to jump right into those opportunities starting in my freshman year”.

Today, that same spirit of initiative has led Sanz to the front of the music and tech world. As the founder and CEO of , a professional career platform designed specifically for the live event industry, she was recently recognized on the Forbes 30 Under 30 list for her work in turning the industry into a modernized community.

Majoring in sport and event management, along with a double minor in business administration and leadership studies, Sanz used Elon as a sandbox to test her ideas. The Isabella Cannon Leadership Fellow balanced academics with leadership roles in Alpha Xi Delta and the LEAD program, where she served as a tier captain mentoring new students.

Shaina Dabbs, associate professor of sport management, said that Sanz’s internal drive was evident early on.

“Nikki consistently showed a strong eagerness to be involved and fully engaged,” Dabbs said. “She brought a genuine passion for the details and the process, understanding that executing the small things well is what elevates the overall outcome. Her internal drive to excel set her apart, and she developed a system that allowed her to successfully manage multiple roles and responsibilities without compromising quality.”

Sanz credits the Elon environment for giving her the room to experiment and create. Whether she was working with Elonthon or performing her own music around town, she was building the foundation for her future career in event production.

Nikki Sanz '18, singing with a microphone in hand, wearing black.
Nikki Sanz ’18, singing for Elonthon 2016.

“I brought music to Oak House,” Sanz said. “I asked Phil [the owner] if I could do an open mic one night… I did it about once a month, and then he got bands to come and play. And so, the fun fact is, I started music there.”

After graduation, Sanz’s career took her into the heart of the touring world, working with industry giants like Live Nation and the CMA Awards. She spent years on the road as a production professional for major artists, including Eric Church and George Strait. It was during these high-pressure tours that she noticed an opportunity, as there was no center for the thousands of “gig” workers who make live events possible.

“Sport and live events are becoming increasingly complex and commercialized, and relying on informal hiring practices is no longer sustainable,” Dabbs explained. “Platforms like Giggs help standardize the way talent is sourced, evaluated and deployed, much like analytics transformed player evaluation. When opportunities are only ‘word-of-mouth,’ they limit access and opportunity for highly qualified people who may not ‘know’ the right person.”

Sanz spoke very highly of her senior-year experience in Dabbs’ Event and Venue Management course, where students were tasked with running an event without a ‘how-to’ guide. According to Dabbs, this learning by doing model is intentional.

Nikki Sanz '18, pictured on a screen preparing for her Elevator Pitch.
Nikki Sanz ’18, behind the scenes for Netflix’s Entrepreneur Elevator Pitch.

“The point is to place students in situations where there isn’t a script, because the live event and sport industry rarely provides one,” Dabbs said. “This experiential approach builds professional resilience and shifts students’ mindset to see challenges as opportunities to lead and create solutions. It equips them with the confidence, adaptability and problem-solving skills needed to navigate an industry that is constantly evolving, and to shape it, rather than simply react to it.”

Despite her success in Nashville and her global ambitions for Giggs, Sanz remains rooted in the lessons she learned as a student leader. Her advice for current Phoenix looking to break into the industry is to be open to the different paths the “gig” world offers.

“If you really want to work in sports or concerts, you can move,” she said, encouraging students to explore the various sectors of the industry to find where they fit best.

Reflecting on her own journey from Phoenix to tech founder, Sanz emphasizes that there is no single “right” way to enter the industry.

“The impact that I want this to have on the industry is that there’s a way in, there’s actually a path,” she said.

For Dabbs, Sanz’s trajectory serves as a blueprint for the next generation of sport management students.

Nikki Sanz '18, pictured sitting down in a podcast studio.
Nikki Sanz ’18, sat down with Lisa Moore from ELS Nashville for the Giggs Podcast.

“Nikki’s journey shows students that they do not have to accept the industry as it is. They can change it,” Dabbs said. “Her story highlights that leadership is about impact, not title, and that success comes from trusting yourself, building inclusive networks and being willing to act.”

This spirit of leadership earned her a spot among Elon’s Top 10 Under 10 Alumni Award winners. This award celebrates accomplished alumni from the last decade who not only excel in their careers but also actively contribute to their communities and serve as dedicated alumni role models.

Sanz encourages students to use their time at Elon to explore the size of the field, whether your interest is in concerts, TV or corporate trade shows; the goal is to find a professional community where you can truly thrive.

As she continues to change the traditional hiring process, her mission remains to head in the same direction of inclusivity she felt on her first day at Elon by ensuring every professional in the live event space has a way to be seen.

Do you know an alum who has an interesting story to tell, maybe even yourself? Please feel free to share your feedback or those stories online:

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Gary Grumbach ’16 turns Elon experience into NBC News career /u/news/2026/04/23/gary-grumbach-16-turns-elon-experience-into-nbc-news-career/ Thu, 23 Apr 2026 13:02:42 +0000 /u/news/?p=1043684 When Gary Grumbach ’16 first stepped onto 51±ŹÁÏÍű’s campus in the fall of 2012, he decided he wouldn’t wait for classes to begin his journalism career.

“As soon as I finished moving in, I walked over to the McEwen Communications Building and met a guy named Joe Bruno and a woman named Julie Morse, and not 72 hours later, I was in a car on my way to Charlotte, as part of Elon Local News’ (Elon News Network) Democratic National Convention coverage,” he recalled. “Sure, I was carrying a tripod around the streets of Charlotte for one of the senior reporters, but I was there. And that was just the beginning.”

Elon Local News Covering the Democratic National Convention in Charlotte, (L-R) Allison D’Amora ’13, Kelly Finneran ’15, Arnetia Fogg ’14, Jason Puckett ’13, Nicole Chadwick ’14, Julie Morse ’13 and Gary Grumbach ’16.

That “beginning” launched a trajectory that would take him from the student-run newsroom of Elon Local News to the heart of the nation’s capital as a reporter for NBC News. Today, Grumbach is a key player in the network’s reporting, covering everything from the Supreme Court to the criminal trials of some of the most important people in American politics.

Grumbach credits his success to the immersive, high-pressure environment of Elon Local News.

“We took ourselves very seriously at Elon Local News. Some might say too seriously,” he said. “But we did that, because we loved it. We loved learning, we loved reporting, we loved breaking news, and we loved the people we did all of that with.”

Gary Grumbach ’16 (third row, second from left) and fellow Elon Local News students at 3:00 a.m. after wrapping a marathon live election night broadcast.

Over the next four years, Grumbach traveled from Raleigh, North Carolina, to Des Moines, Iowa; from Concord, New Hampshire, to João Pessoa, Brazil, reporting on everything from North Carolina’s controversial bathroom bill to the future of the internet.

Reflecting on the fast-paced newsroom environment at Elon, Grumbach sees how directly those experiences translated to his career today.

“Whether it was 1 a.m. in the edit suites finishing a piece for the morning show, or 5:59 p.m. in the control room trying to load all of the video into the system, the adrenaline kept you going,” he explained. “After graduating, I realized that same feeling crosses the stage with you.”

The hustle and dedication he developed at Elon Local News carried over to national television, where, as Grumbach puts it, “the show goes on the air at its scheduled time, whether or not you’re ready.”

He points to specific mentors, like Professor of Journalism Janna Anderson, whose Reporting for the Public Good class pushed students to find, write and submit stories within hours.

“It was a fast, exhilarating, stressful experience—but so is real-life journalism,” he said.

Grumbach also credits recently retired professor Richard Landesberg, along with faculty members Anthony Hatcher and Staci Saltz, as key influences in shaping him into the journalist he is today. Grumbach knew Elon was the school for him after his first tour, led by a family friend.

“I picked Elon because of the incredible broadcast journalism program,” he said. “From top to bottom, there is no School of Communication like Elon’s. Professors don’t just know about broadcasting—they’ve worked in broadcasting.”

That foundation helped Grumbach transition seamlessly from the classroom to a career at one of the biggest broadcast news organizations in the country.

“At NBC News, millions of viewers and readers rely on you for fast, accurate, and digestible information,” he explained. “Having the opportunity to learn those core tenets through Elon Local News and in the classroom was invaluable.”

Since joining NBC News, Grumbach has been on the front lines of history. He has traveled to 41 states and Canada, covering Vermont Senator Bernie Sanders on the 2020 campaign trail, and as part of the NBC News White House team covering the G-20 Leaders’ Summit in Hiroshima, Japan.

On the trail, his daily life often resembled a one‑man production crew.

“I did it all with a camera, tripod, LiveU satellite backpack, luggage and two phones in my pocket,” he said. “I shot video, logged video, broke news, walked backwards following the candidate in a parade—and that was just before lunch.”

One of Grumbach’s proudest professional moments came during the 2024 Hunter Biden gun charges trial. Inside a federal courthouse where phones and computers were prohibited, Grumbach needed a creative way to beat the competition in reporting the verdict.

“In the media room of the federal courthouse in Wilmington, Delaware, there are windows that look down to the street below,” he explained. “The nice thing about windows is that they work both ways.”

Grumbach and his team devised a plan using color‑coded pieces of paper labeled “G” for “Guilty” and “N” for “Not Guilty.” As the verdict was read, Grumbach held up the papers for each count. By the time the judge finished, three pieces of paper read “G.” NBC News beat every other television network to the story.

“The other networks may still be trying to get out of that building,” he jokes.

Grumbach notes that some of the hardest moments in his job come while covering high‑tension events such as protests. He emphasizes the importance of situational awareness as conditions can change quickly.

“I’m thankful NBC News takes our safety and security in the field seriously and doesn’t take any chances,” he said.

On the technical side, large crowds such as those at protests present additional challenges.

“When tens of thousands of people are streaming, tweeting and texting at the same time, it can be difficult to get a quality live signal,” Grumbach said. That requires creativity and ingenuity.”

Despite the intensity of his career, Grumbach says one of his favorite parts of the job has been connecting with people on the ground.

“What I found most interesting, particularly from covering candidates on the campaign trail, is that from Nevada to Iowa to South Carolina to Vermont, the answers from voters weren’t all that different,” he said. That realization has reinforced his commitment to reporting the truth and helping connect people across the country.

(L-R) Gary Grumbach ’16, Jackie Pascale ’18, Google “Chief Internet Evangelist” Vint Cerf, and Jacob LaPlante ’17, in JoĂŁo Pessoa, Brazil, with the Imagining the Digital Future Center.

Despite his national success, Grumbach remains deeply connected to his roots. He was recently selected as one of Elon’s Top 10 Under 10 Alumni, a recognition he views with immense gratitude. For him, the “Elon bubble” never truly burst; it just expanded. He now lives and works with fellow alumni and had nearly two dozen of them attend his wedding.

Looking ahead to the next decade in a rapidly changing media landscape, Grumbach’s goal remains simple—to keep the public informed.

“There’s nothing I love more than explaining breaking news to colleagues and viewers—from the latest lawsuit filed to a complicated Supreme Court decision,” he said. “Having the opportunity to tell people something that could truly impact their lives, and making sure that information is easy to understand and fact‑based, will always be important.”

Since 2011, 51±ŹÁÏÍű has honored 10 recipients each year with the Elon Top 10 Under 10 Alumni Award, recognizing their significant professional achievements. This award celebrates accomplished alumni from the last decade who not only excel in their careers but also actively contribute to their communities and serve as dedicated alumni role models.

Do you know an alum who has an interesting story to tell? Please share your feedback or those stories online:

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LaToya Faustin ’04 G’10 selected as a Charlotte Business Journal Most Admired CEO /u/news/2026/04/16/latoya-faustin-04-g10-selected-as-a-charlotte-business-journal-most-admired-ceo/ Thu, 16 Apr 2026 19:06:07 +0000 /u/news/?p=1044368 Executive Director of She Built this City, LaToya Faustin ’04 G’10 was recognized by the Charlotte Business Journal for her leadership in growing the company’s financial success, promoting a great work culture and giving back to the community.

She Built This City’s mission is to provide industry-disruptive programming that sparks interest and builds pathways to lucrative careers in the skilled trades for youth, women and marginalized communities. In her role, Faustin has launched key initiatives for the organization, including Adult Workforce Development, and expanded youth programming through partnerships with local government and community organizations.

Faustin received undergraduate degrees in corporate communications and Spanish from 51±ŹÁÏÍű, before getting her master’s in business administration from the university in 2010. In 2016, she received her master’s in educational leadership and administration from Queens University, as well as a certification in nonprofit/public/organizational management from Duke University in 2022, and a certification in Diversity, Equity and Inclusion – Building a Diverse Workplace from Cornell University in 2023.

In 2023, Faustin was recognized with the Charlotte Business Journal’s Power 100 award, and 51±ŹÁÏÍű’s Distinguished Alumni Service Award. In 2024, she received Atrium Health’s Dr. Martin Luther King, Jr. Growing the Dream Award.
Faustin is also president-elect for the 51±ŹÁÏÍű Alumni Board, and founder and managing director of Stay Ready Consulting Solutions.

Her impact will be featured in the Most Admired CEO Special Section published in the June 19 issue of the Charlotte Business Journal.

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Lumiere Rostick ’20 brings ‘Crime & Parody’ to RiverRun, exploring satire and free speech /u/news/2026/04/15/lumiere-rostick-20-brings-crime-parody-to-riverrun-exploring-satire-and-free-speech/ Wed, 15 Apr 2026 13:03:29 +0000 /u/news/?p=1044196 Lumiere Rostick ’20 works with a camera
Lumiere Rostick ’20, co-producer of “Crime & Parody,” helped shape the documentary’s narrative and story structure as it followed a satire-driven legal case that reached the U.S. Supreme Court. “Crime & Parody” is screening at the upcoming RiverRun International Film Festival, continuing its run on the festival circuit. Photo courtesy of Kyiana Small.

What began as a joke – a parody social media page poking fun at a local police department – spiraled into a high-stakes legal battle and ultimately the subject of “Crime & Parody,” a new documentary co-produced by Elon graduate .

The film will screen at the 28th RiverRun International Film Festival in Winston-Salem on Saturday, April 18, at 3:30 p.m. and again on Friday, April 24, at 5 p.m. .

Lumiere Rostick ’20 smiles
Rostick’s professional path has included work on the FX documentary series “Children of the Underground,” traveling to more than 30 shoots nationwide. Photo courtesy of Gabby Piamonte.

At its center, “Crime & Parody” follows amateur comedian Anthony Novak, whose satirical Facebook page led to a police raid, criminal charges and a broader fight over First Amendment rights in the United States. As the case unfolds – eventually reaching the U.S. Supreme Court – the film expands beyond satire to examine deeper questions around qualified immunity and accountability, weaving in the story of Omar Arrington-Bey, a suburban Cleveland man who died while in police custody, and the lasting impact of police violence.

As a co-producer, Rostick contributed throughout the filmmaking process, from reviewing transcripts and shaping story structure to providing feedback across multiple cuts. Their work with director Will Thwaites evolved over several years, with Rostick helping strengthen the film’s narrative by encouraging the inclusion of additional perspectives that deepen its emotional and societal impact.

“’Crime & Parody’ is an important thought piece wrapped up in a good time,” said Rostick, who was a cinema and television arts and strategic communications double major. “You’ll laugh, reflect, question authority and feel something along the way. At a time when free expression and free speech are being threatened at every turn, the film offers the story of an unlikely hero fighting back.”

Lumiere Rostick ’20 shoots video
Rostick said their time at Elon – including work with Cinelon and mentorship from faculty – helped define their path into documentary filmmaking. Photo courtesy of Kyiana Small.

The film’s balance of humor and impact is what drew Rostick deeper into the work. Initially attracted to the opportunity to collaborate on an independent project, they said the film ultimately became something more – a chance to move beyond entertainment and contribute to meaningful dialogue.

“This felt like the first opportunity for my work in documentary film to leave a greater impact,” they said.

Rostick, who was an Odyssey Program scholar at Elon, said their foundation in film was shaped during their time at Elon. Through Cinelon, they gained extensive hands-on production experience and developed the work ethic that carried into professional opportunities. This includes traveling to more than 30 shoots nationwide supporting “Children of the Underground,” a five-episode documentary series from FX.

The Elon graduate also credits Nicole Triche, professor of cinema and television arts, with helping define their path. Triche’s documentary course introduced Rostick to the craft and ultimately led them to pursue a career in nonfiction filmmaking – and to an early PBS project that first connected them with Thwaites.

“Crime & Parody” has already built momentum on the festival circuit, premiering at Big Sky Documentary Film Festival in Montana and screening at the Atlanta Documentary Film Festival, where Thwaites earned Best Director honors.

Now, at RiverRun, the documentary will continue to reach new audiences, inviting viewers to consider not just the absurdity of one man’s arrest, but the broader implications for free speech, justice and accountability in America.

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Stephanie Moeller ’09: Growing an Emmy-nominated career from Elon Roots /u/news/2026/04/14/stephanie-moeller-09-growing-an-emmy-nominated-career-from-elon-roots/ Tue, 14 Apr 2026 13:02:26 +0000 /u/news/?p=1042688 “I’m 16 years in this business, and if anyone asks me about my path, I truly owe it all to 51±ŹÁÏÍű, as I wouldn’t be where I am in my career without it,” said Stephanie Moeller ’09.

Moeller has made a name for herself as a five-time Emmy-nominated senior producer at E! Entertainment Television, who now works as a producer at Entertainment Tonight.

Stephanie Moeller ’09 poses on the ET stage.

“Back in high school, I used to watch all the red carpets and read all the entertainment magazines,” she explained. “I knew I wanted to work in entertainment television, and I knew 51±ŹÁÏÍű had one of the best schools for communications in the country.”

Recognizing that Elon was the perfect fit for her academic and personal aspirations, it became clear that she had to attend. Upon arriving at the school, Moeller dove right into her classes and even picked up a minor she had never considered.

“I majored in broadcast communications and minored in theater arts because I was told the Theatre Arts minor would be helpful with an on-camera presence,” she said. “My junior year in 2007, I studied abroad in London, and I now credit an entire career in entertainment news, due to Elon helping me acquire an internship abroad.”

Moeller remembers Elon asking her to choose her top three companies she would want to work for in London, and E! Entertainment was her first pick. With Elon’s help, she secured exactly what she’d hoped for.

The initial internship with E! during her London study abroad changed her trajectory for the better.

“I kept in touch with the London office, so when I did Elon’s inaugural ‘Elon in LA’ program in the summer of 2008, I was able to land my second internship at E!,” she explained. “One week after graduation in 2009, I moved back to LA without a job. I hustled and kept in touch with the E! team, getting my first paying gig with them in 2010, working in the international department, all thanks to my first internship in London.”

Moeller made the switch from the international department to the domestic department at E! News and then rose through the ranks, from intern to senior producer. Over her 15 years at E! News, she was nominated for five Emmy Awards, and interviewed people like Steve Carell, Charlize Theron and 50 Cent. She also had the privilege of working on the red carpet at the Oscars and Golden Globes.

“I think one thing that’s gotten me far in this business is realizing celebrities are just normal people too, and they want to be treated that way,” she explained.  “When working with and writing scripts for celebs and hosts, I’ve always had success connecting with them on a personal level and not treating them like royalty.  They will always feel more comfortable around people who treat them normally and give them honest feedback, good or bad.”

Moeller credits her continued success to strong relationships with her coworkers, interviewees, and former hosts, always keeping in contact with them even after some of their shows had ended.

When reflecting on her favorite experiences so far in her career, she recalls being able to work on one of the biggest pop culture stages as a top moment.

“I recently worked the Golden Globes red carpet this year with our host Keltie Knight, and it was my first time doing a major awards show red carpet; we were positioned right at the limo drop where we saw all the celebs exiting their cars, like George and Amal Clooney, Julia Roberts, and Leslie Mann, to name a few.”

This unforgettable experience solidified for her that she was in the right career.
Another memorable project was producing live coverage for Kobe Bryant’s memorial service in 2020, outside of the Staples Center.

“It was just me, my host Will Marfuggi, and a cameraman. We were reporting live from downtown LA, getting footage and statements of the fans showing up to mourn his death.  It was a surreal experience to be in the presence of that historic moment,” she said.

Stephanie Moeller with the production team at E! News

Moeller’s journey at E! News was marked by steady growth in leadership, as she took on a variety of roles throughout her time at the company. When E! News was cancelled in September 2025, she unexpectedly lost her job. However, the strong professional relationships she had built over the years quickly became a source of support and opportunity.

“One meaningful connection I made along the way was with Jerry O’Connell, who at the time was hosting ‘The Talk.’ After our interview, he followed me on Instagram and has been a huge supporter of my career ever since. When E! News was cancelled in September, we went out to lunch to talk through opportunities and strategies. He even reposted my Instagram announcement when I shared that I had landed a new job at Entertainment Tonight,” said Moeller.

Building on her professional network, she transitioned from a freelance role at Entertainment Tonight in October to a full-time position in January of this year. She credits this milestone to her connections and a pivotal, “game-changing” internship in London.

Elon’s top-notch curriculum and amazing professors helped her feel prepared for the real world, knowing she could succeed outside the classroom. Elon’s study abroad center helped many students, including Moeller, afford transformative international experiences. Opening doors to life-changing internships and meaningful global connections while abroad.

Moeller has come a long way through courage and perseverance, and now she works for a nine-time Emmy Award-winning nationwide show.

“This business, especially out in LA, is 100% about who you know, but it’s how good you do that is what keeps you there,” she explained.

“My main advice is to take the internships, do the study abroad, make the connections, and always keep in contact with people and never burn bridges,” she said. “You never know who’s going to end up where and who can help you down the line. And when you’re on top, know that it can always change in an instant, so always be kind to the people below you, as one day you may be working for them.”

Do you know an alum who has an interesting story to tell, maybe even yourself? Please feel free to share your feedback or those stories online.

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A Fighting Chance /u/news/2026/04/03/a-fighting-chance/ Fri, 03 Apr 2026 21:27:08 +0000 /u/news/?p=1043312 A woman smiles while wearing boxing gloves and posing beside a hanging punching bag in a studio setting.

They stood poised with their hands raised, breathing steady, before their fists began to fly. Jab, cross, right hook, left upper cut.

They noticed the sensations in their body as childhood memories raced through their mind, allowing themself to feel every feeling that remained with them from a time when they didn’t have a voice. With every punch, they stepped closer to regaining their power, closer to a deeper understanding of their full self.

Danielle Martinelli-Taylor ’12 says the physical movement often allows clients to recognize and begin healing younger parts of themselves that were never fully seen or supported. “Through the movement, through fighting back against that, they were able to trust themself more.”

A licensed professional counselor, Martinelli-Taylor centers her Denver practice, Animo Counseling and Coaching, on healing the whole person. Among the approaches she uses is somatic boxing, a method that connects mind and body to help clients process trauma and strengthen their overall well-being.

“We’re interconnected beings,” she says. “Our bodies hold just as much of our story as our minds do, and healing happens when we learn how to listen to both.”

A Non-Linear Path

Martinelli-Taylor’s journey toward counseling wasn’t straightforward, but every step helped develop the empathy, critical thinking and global perspective that shapes her work. The Massachusetts native wasn’t familiar with Elon before stumbling upon it while touring colleges along the East Coast. She was immediately drawn to its arts and sciences foundation, small class sizes and study abroad program.

She enrolled Early Decision, planning to study education, but soon found that teaching wasn’t her passion. She did, however, have a knack for fostering strong one-on-one connections, and she found other ways to build those skills through a strategic communications major and religious studies minor.

“There’s a lot of psychology in strategic communications, learning what are people’s needs, what do they want, why do they do what they do. I loved that aspect,” Martinell-Taylor says. “Then my religious studies minor was just a window to the world of what other people believe, why they believe it and how that directs their decisions, hopes and dreams.”

Two women extend their arms forward during a somatic boxing demonstration in an office setting, with a desk and wall art in the background.
Danielle Martinelli-Taylor ’12 demonstrates somatic boxing techniques with a patient.

But it was her semester abroad in London that influenced her most, broadening her worldview and clarifying what she did and didn’t want to pursue post-graduation. She interned for a fashion supplier on Oxford Street but didn’t feel a strong connection to the work. She loved London, though, and wanted to use her communications skills in service of something she cared about deeply.

After graduating, she returned to London for two years, working with an international mission organization that supported churches and other spiritual communities. Martinelli-Taylor spent much of her time connecting with South Asian women, children and teens and found their conversations about life and struggle deeply meaningful. On weekends, she volunteered with a nonprofit fighting human trafficking, a cause that first sparked her interest through an Elon course examining slavery in the Bible, in American history and in modern times. Again and again, she found herself drawn to work that offered support to people during some of the most difficult moments of their lives.

“I was hearing people’s trauma, hearing really difficult life journeys and feeling this pull,” Martinelli-Taylor says. “If people have gone through these really awful things, forced into things they had no control over, how do I step into that world?”

That realization ignited Martinelli-Taylor’s calling to be a counselor. She moved back to the U.S. and earned her master’s degree in clinical mental health counseling from Denver Seminary in 2019. Her communications, religious studies and study abroad experience from her time at Elon remained foundational as she forged this new path.

L.D. Russell, senior lecturer emeritus of religious studies at Elon, remembers Martinelli-Taylor as open-minded, eager to learn and deeply committed to helping others. Her unique counseling approach feels like a natural extension of that spirit. “One of the truest values of an Elon education,” he says, “is gaining a clearer sense of how others live and move through the world, and how our own gifts can be used to foster the public good.”

The Mind-Body Connection

After obtaining her master’s degree, Martinelli-Taylor again used her skills to support human trafficking victims, providing counseling to survivors with complex Post-Traumatic Stress Disorder. She later moved to a group practice, helping clients with a broader range of issues such as anxiety, depression, trauma and grief.

In graduate school, she began to learn how physical movement, education and preventative work can help set clients up for a healthier life and resiliency amid difficult challenges. That idea coupled with her own personal experience with boxing prompted her to try bilateral boxing as a technique with some clients at the group practice. “It was starting to help people break out of dissociation and get into their body,” Martinelli-Taylor says. “We used it as a tool when they felt stuck or overwhelmed with talk therapy.”

As she saw the approach resonate with more clients, Martinelli-Taylor set out to develop it further and open her own practice. Drawing on her strategic communications background, she built the foundation for her business while consulting with counselors who use somatic therapies that link breath, body and mental health. In 2024 she founded Animo Counseling and Coaching, where she offers treatments such as Accelerated Resolution Therapy, Eye Movement Desensitization and Reprocessing and her own style of somatic boxing therapy.

Animo means “mind” in Latin, “soul” and “courage” in Italian and “encouragement” in Spanish. “The practice reflects that intentionality, that purposefulness,” she says. “It represents the embodiment of the brain and body’s role in learning about yourself.”

Our bodies hold just as much of our story as our minds do, and healing happens when we learn how to listen to both. — Danielle Martinelli-Taylor ’12

Martinelli-Taylor first teaches her clients the basics of non-contact boxing, using the bilateral movements of boxing but no sparring, just hitting boxing gloves to mitts as the whole body engages. She focuses on proper form and breathwork, guiding clients to concentrate on each motion. The practice becomes a type of moving meditation, stimulating both sides of the body and both hemispheres of the brain.

For many clients, the approach offers another avenue for healing, especially for those who may not feel ready to talk through difficult experiences right away. By focusing on the rhythm of movement and breath, clients begin to notice what their bodies and minds are holding, and shift it out.

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Once clients feel comfortable with the technique, she introduces strategies for building courage, managing stress and emotions, and processing difficult memories. The approach encourages people to tune in to the physical sensations that often accompany mental health struggles, opening the door to more holistic healing. Movement and breathwork, Martinelli-Taylor says, can help move through distress, regulate mood and ground the body to allow clients to face and work through deeper challenges.

In addition to continuing to grow her practice, Martinelli-Taylor hopes to conduct larger studies on the impact of somatic boxing on mental health. And while she is there to support her clients in the “ring” when they need it, she doesn’t expect them to rely on a coach forever. Her goal is to help people build the awareness and tools to continue the work on their own — to trust their bodies, their instincts and their capacity to heal.

“I want them to feel like they’re equipped to learn and grow,” Martinelli-Taylor says. “They can take this work, try it out in the world and know that they’re resilient.”

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Shelby McKay ’13 honored among Charlotte Business Journal’s Women in Business /u/news/2026/03/25/shelby-mckay-13-honored-among-charlotte-business-journals-women-in-business/ Wed, 25 Mar 2026 20:36:55 +0000 /u/news/?p=1042381 Vice President of Student-Athlete Success at the Atlantic Coast Conference (ACC) Shelby McKay ’13 was recognized for her career accomplishments and civic and volunteer work by the Charlotte Business Journal.Shelby McKay '13

In her role, McKay oversees academic support, development, health care administration, inclusion and belonging and leadership for student-athletes. She champions community service by organizing student-athlete programs during the ACC’s Unity Tours.

The Unity Tour is a conference-wide, immersive learning experience focused on unity, social responsibility, and civic engagement. McKay and her team have introduced over 300 student-athletes, coaches and administrators to different Unity Tour experiences in Washington, D.C., Charleston, South Carolina, and Selma, Alabama.

McKay graduated with a degree in sport and event management from Elon University before getting her master’s in higher education/student affairs and doctorate in higher education/higher education administration from The George Washington University.

In 2019, she gave the keynote address at the Department of Sport Management senior banquet and awards ceremony, and has served as an Elon Career Mentor, mentor to Elon’s Women Influencers in Sport program and as a member of the Women of Elon Advisory Council.

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Jordan Young ’22 recognized for leadership on high-profile Apple projects /u/news/2026/03/23/jordan-young-22-recognized-for-leadership-on-high-profile-apple-projects/ Mon, 23 Mar 2026 18:17:16 +0000 /u/news/?p=1042229 The praise rained down as Brent Anderson, global chief creative officer for TBWA\Media Arts Lab, delivered glowing testimonials from colleagues of Elon alumna .

Elon alumna Jordan Young
Jordan Young, who graduated from 51±ŹÁÏÍű in 2022, has already made a name for herself as an assistant producer at TBWA\Media Arts Lab, the global network of agencies responsible for one of the world’s most iconic brands, Apple.

In December, as Anderson presented the agency’s Gold Bear Award – a peer-driven recognition celebrating employees who best represent the company’s culture and values – he lauded Young’s willingness to take on “massive responsibilities,” commending her ability to “effortlessly power through high-pressure projects.”

“She’s the person everyone turns to for answers and support, uplifting every team she touches and quietly cleaning up problems that aren’t even hers to solve,” Anderson told audience members.

As he concluded and Young’s name flashed across the massive screen behind him, the room erupted in applause – a moment captured in a video Young shared on her LinkedIn page.

The award capped off a standout year for Young, who serves as an assistant producer at TBWA\Media Arts Lab, the global network of agencies responsible for one of the world’s most iconic brands, Apple. Her year included work on major Apple-related projects such as the Mac for Students campaign, the Worldwide Developers Conference (WWDC), Dua Lipa’s “Shot on iPhone” tour and Apple TV rebranding efforts.

Reflecting on that work, Young said the experience has been both challenging and rewarding.

“I am so incredibly grateful for these experiences and the amazing, incredibly talented teams behind them,” she said, noting how meaningful it was to be part of such high-profile, creatively ambitious work.

Jordan Young of 51±ŹÁÏÍű
Colleagues celebrated Young’s contributions to several high-profile campaigns, reflecting her creativity and strong work ethic.

Young’s path to TBWA\Media Arts Lab began at Elon, where a DEI in Hollywood class helped shape her professional direction. Encouraged by former Elon faculty members J. McMerty and Rachel Ramist, she applied for and landed an internship with the Television Academy. That experience, along with her participation in the Elon in LA program, led her to move to Los Angeles after graduation. Once on the West Coast, she first worked as a personal assistant, then as a production coordinator at a social media marketing company.

As Young began thinking about her next step, a recruiter from TBWA\Media Arts Lab contacted her about a production coordinator role in the agency’s broadcast production department. During interviews, she learned that her internships – especially with the Television Academy and RadicalMedia – helped her stand out. She was offered the position and later moved into her current role, where she supports lead producers to ensure projects run smoothly from start to finish.

As part of her work, Young organizes security plans, tracks creative assets, coordinates meetings with production companies, and supports communication among producers in editorial, finishing and mix. Her goal, she said, is to make sure every project has what it needs to succeed.

Jordan Young smiles as Professor Naeemah Clark
Young smiles as Professor Naeemah Clark presents her with the Outstanding Senior Award in Cinema and Television Arts during the School of Communications’ awards ceremony in April 2022.

Working at a global creative agency has reshaped how Young views storytelling. She said she was surprised by how much care goes into even the shortest pieces of content. Creative teams analyze work frame by frame, fixing even the smallest details before releasing it into the world. Seeing that process firsthand has made her more aware of the thought, precision and responsibility behind creative work.

When she learned she had received the Gold Bear Award, Young said she felt grateful more than anything else. “I consider myself lucky to work with the teams I have,” she said. “The whole production team is a bunch of rockstars, not to mention our creative department and account teams. To be recognized by them makes me feel like I am doing something right.”

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As she reflects on her journey from Elon to one of the world’s most influential creative agencies, Young emphasizes the importance of attitude, effort and openness to opportunity. Her advice to current Elon students is simple: say yes often and show that you are willing to work. Some of the best projects, she said, come from teams who are fully committed to making something great – and who bring a positive attitude, even when things get stressful.

“What I’ve found in internships and entry-level roles is that folks who show that they are passionate and team-oriented seem to do well,” Young said. “When I first started at MAL, the people who stood out to me, who had clearly left their mark on the agency, were those who were team players, focused on supporting others and achieving the best final result.”

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Spotlight on Inclusive Excellence event showcases Elon Comm student and faculty initiatives /u/news/2026/03/10/spotlight-on-inclusive-excellence-event-showcases-elon-comm-student-and-faculty-initiatives/ Tue, 10 Mar 2026 12:45:21 +0000 /u/news/?p=1041274 Elon alumna Robin Adams Cheeley ’81
Robin Adams Cheeley ’81 (center, in black) attended the Spotlight on Inclusive Excellence event, leading a table discussion titled “Alumni Spotlight: A Journalistic Voice for Justice and Clarity.” The Elon alumna is a frequent columnist whose commentary focuses on social issues, community history, and civic dialogue.

The School of Communications community gathered March 5 in Snow Family Grand Atrium for the third annual Spotlight on Inclusive Excellence, an interactive event highlighting projects and initiatives advancing inclusive storytelling and media practice.

The program featured table conversations where attendees moved throughout the space to engage with students, faculty and staff about ongoing initiatives and projects.

Elon student Lauren McCowan '27
Lauren McCowan ’27, a journalism and strategic communications double major, speaks with Associate Professor of Journalism Amanda Sturgill at the start of the third annual Spotlight on Inclusive Excellence.

Take a closer look at our Spotlight on Inclusive Excellence with our .

Assistant Dean Vanessa Bravo opened the event by emphasizing that inclusive excellence remains a core priority within the School of Communications and across 51±ŹÁÏÍű.

“Inclusive excellence is deeply important to us,” Bravo said. “These values have always mattered and will continue to matter.”

Throughout the program, attendees explored a range of subjects, including work by student organizations, projects from Live Oak Communications — the school’s student-run communications agency — student journalism and research efforts, faculty scholarship and coursework connected to the university’s Advancing Equity Requirement.

Other discussions focused on topics such as women in sports, student research featured in academic journals, and projects examining how communications and media can amplify diverse voices and perspectives.

Elon student Bernardo Vargas-Lopez
Bernardo Vargas-Lopez ’26, a sport management major originally from Mexico, co-led a conversation titled “International Student Spotlight: Navigating Across Cultures.”

Bravo said the event helped the school community better understand the breadth of inclusive excellence initiatives taking place across the School of Communications.

“This is a great opportunity to learn about the many diversity-, equity- and inclusion-related efforts happening throughout the School of Communications,” she said. “From student organizations and faculty research to journalism projects and alumni work, these efforts demonstrate how our community is engaging these issues in meaningful ways.”

“The discussions highlighted how quickly the communications landscape is evolving — and why questions of equity and representation remain central to that change,” said Lorraine Ahearn, assistant professor of journalism and chair of the Inclusive Excellence Committee. “Our students, faculty and alumni are actively examining how media systems shape who is represented and whose voices are heard.”

Bravo thanked the faculty members who organized the event through the school’s Inclusive Excellence Committee, including Ahearn, Young Do Kim, Sydney Nicolla, and Lee Bush, as well as the students, faculty and staff who hosted conversations during the program.

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Meet & Greet connects students with industry leaders and engaged alumni /u/news/2026/03/09/meet-greet-connects-students-with-industry-leaders-and-engaged-alumni/ Mon, 09 Mar 2026 20:52:16 +0000 /u/news/?p=1041259 Colin Dorroh '27, wth Laker Figueroa '25
While attending the March 3 Communications and Sport Management Meet & Greet, Colin Dorroh ’27, a cinema and television arts major, talks with Laker Figueroa ’25 about opportunities with the Burlington Sock Puppets. Figueroa serves as the organization’s manager of business development.

More than 130 students gathered in Snow Family Grand Atrium on March 3 for the Communications and Sport Management Meet & Greet, an event designed to connect Elon students with industry professionals, internship opportunities and career insights.

Hosted in partnership with the Student Professional Development Center and the School of Communications, the event brought together employers from across the communications and sport industries. Representatives from organizations including APCO, Capitol Broadcasting Company, Carolina Core FC, SportsMEDIA Technology and the Burlington Sock Puppets met with students interested in exploring career paths and building their professional networks.

Reese Wolf '27, Edleman interivew
Reese Wolf ’27, a strategic communications and media analytics double major, conducts a remote interview with Edelman, a global communications firm.

For photos of the Meet & Greet, visit our .

A defining feature of this year’s event was the strong presence of Elon alumni, who participated both in person and virtually to mentor current students and share insights from their professional journeys.

Alumni representatives included Shanna Van Beek ’12 of APCO and Laker Figueroa ’25 of the Burlington Sock Puppets, who attended in person, as well as Jack Taylor ’21 of Golin, Catherine Nester ’22 of The Walt Disney Company, Lexie Flood ’21 of Edelman, Luke LeSourd ’13 of NFL Films and Elena Kyriakos ’18 of NBC Universal, who joined virtually to connect with students.

Ryan Taube, associate director of corporate and employer relations for the School of Communications, said the event’s alumni participation added a meaningful dimension.

“What made this year special is the number of fantastic alumni who participated,” Taube said. “Our alumni always want to give back to current students, and this networking opportunity provided them a chance to speak about their current roles and how Elon prepared them to be successful in a competitive job market.”

In total, 138 students attended the event, engaging in one-on-one conversations with employers about internships, entry-level roles and career preparation. The event was coordinated with support from Ross Wade, Amber Moser, Alison Doherty, Kameryn Taylor and Taube.

Participating organizations – In-Person

APCO
Burlington Sock Puppets
Campus Greensboro
Capitol Broadcasting Company, Inc.
Carolina Core FC
51±ŹÁÏÍű – Athletic Department
51±ŹÁÏÍű – Isabella Cannon Global Education Center
51±ŹÁÏÍű – Office of Alumni Engagement
North Carolina Department of Public Safety
SportsMEDIA Technology (SMT)

Participating organizations – Virtual

Columbus Blue Jackets
Edelman
NBC Universal
Golin
NFL Films
The Walt Disney Company

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